Roughly, these are the categories:
- Innovation and value proposition: Is it clearly superior to alternatives? Is the value proposition compelling to customers? Can it work?
- Business strategy: Are there viable plans to develop, produce, market and sell the product?
- Team: Is there a creditable team that can execute?
- Investability: Is the market large enough? Is the competitive advantage defensible? Can it have a timely exit?
These are considered equally alongside program fit, impact, and risk. Our corporate partners and investors also weigh in, and our decisions are based on our collective assessment of program fit and how much we can add to your success.